Essential Tips for Marketing a Children’s Book
When you have finished writing your children’s book, the next step is to come up with ways to promote it and reach audience. Here is how to market a children’s book.
Before you start marketing children’s book, it is advisable to do some research to get insight on what you need to do in order to market your book best. When your define your readership, it will be easy for you to select the right channels to reach them.
An important strategy for marketing children’s book is by use of social media. Nowadays, it is not difficult to find kids online, therefore, you can use platform such as twitter, FaceBook and YouTube to let the target audience know about your children’s book. Begin by creating a profile or timeline that will reflect who you are and showcase your brand and work. It is important to keep your profile updated, fresh and appealing in order to attract potential clients.
Similarly, it is important to create a robust website that is friendly to children and observes the laws that protect them. A good website should include your bio, as well as the story and themes of the book. Make sure that you know the laws and the Children’s Online Privacy Protection Act that ensures your marketing efforts do not expose them to online hazards and predators.
Befriend local librarians and bookstores who can be helpful in promoting your children’s book. Ask if they can get your book in their book-club programs for children. This will increase your books popularity since parents and children always ask for recommendations from the librarian. Bookstores are also great for getting your book sold since some give opportunities to children to read your books.
To market your book, visit local schools and offer to speak to the children and teachers. The best way to promote your book is by engaging with your audience and meeting the needs of the school. Also, plan to donate some of your books to schools or offer them as gifts to parents of the kids.
Establish and build your visibility by attending book fairs and literary conferences. With such interactive events, you will be able to engage with other authors and your audience and their reviews about your book.
Make sure you get testimonials from librarians and teachers as this is likely to increase the credibility of your book. When you get testimonials from notable individuals, you book will have a greater chance of being a bestseller.
By getting a children’s book award, you will have increased reputation and recognition. Most parents and school are likely to purchase children’s books that have been recognised for various awards.